I’ve been curious about the overall shabby chic look of Vanilla Cupcake since I saw their small Trinoma kiosk, especially after I’ve treated myself to an afternoon there: it looks and feels like Heima’s early shabby chic collection, but done in pastels. And I was right, it was definitely Heim Interiors! The team approached me to make handwritten, cupcake-themed decals for their project. At first I didn’t know it was for the store, and it was a good thing because I loved their concept and I don’t want to stick to a preconceived style the store is using. I guess I was super excited and pumped that I got the concept quickly and worked on it. I had a hard time with the lettering: my handwriting is the worst, and although I can style it and make it look better, it was not what the concept asked for. So I went on and modified and tweaked some typefaces, which looked pretty good (aka better than my handwriting).
Because I haven’t been going around the malls during those weeks, I didn’t see them posted in the stores until last week. I was looking for a present for my boyfriend (it was his birthday!) and I was going around frantically when I passed by and gasped! It was so surreal. After designing the decal, they approached me to design the neon light lettering for the shop too! These kinds of quirky, unexpected details make Heim Interiors stand out: a sweet-looking store with neon lights, and it works! Who knew? The team wanted baking/cupcake quotes in script. I came up with two designs within a day because I was super excited! This time, I followed my gut and decided to make one with modified typefaces and one with my (cleaned-up) handwriting.
The neon lettering is installed in their UP Town Center branch in Katipunan and in their BGC branch.